11 Comments

such a cool read thank you for that - I am curious how copyright plays into the thinking here. It feels like an important thing to get right at the beginning of a new modality of creation.

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+1

Unfortunately, copyrighted music may get uploaded (even with innocent intent) as WIP and shared. There is where the Major Labels can use their power in the industry to maintain the status quo. This is still my theory on why the Majors still exist and music has seen less disruption. Their ownership of the back catalog not only creates an everlasting cash generator that is stronger with streaming (60% of streams at least are back catalog) but the copyright power that comes with that ownership.

That said, I want [untitled] to succeed. The insight on music creation tools is 100% accurate.

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I was wondering also about how you claim ownership for your own WIP content - is just the fact you used this platform and have date stamp of the same help for this - I'm obviously not at all clear on how this actually works so apologies if my question is dumb.

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dope read and shouts to the squad 👏

the era of mass music creation is just getting started

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Hey Packy, longtime reader of Not Boring, always wanted you to cover music tech/biz like this. this was awesome!

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Thanks Pranav! Happy to hear it hit!

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It's instructive how [untitled] started off by solving just one problem really well to be "just a better place to store tracks." From there the collaboration and network effects were the one-way ratchet that helped evolve them into a fertile creativity engine!

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Agreed! Do one thing very well, then expand.

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I thought the title was actually untitled for a second 😂

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haha i wonder what the title is going to do to open rate...

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Inexpensive creative tools have democratized music creation over the past decade, and now AI is making it even easier. More people creating music is a good thing. There’s immense value in the process, and I believe it fosters a deeper appreciation and love for music as more people try their hand at making it.

In the era of massive music creation, don't you think labels are becoming more important than ever? Not in the traditional sense, but next generation labels, like Phlote.xyz, that understand the need for curation, know how to monetize it, and serve as launch pads for artists.

Great writing! Thank you!

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