Also, might be a trivial point, but Quibi is possibly the dumbest brand name I’ve heard in a long time. It means nothing, it’s hard to know how to pronounce or spell it, and it reminds me of “quibble”, which hardly seems like a good brand association.
In my view, the decision-making apparatus that allowed a multi-BILLION-dollar startup to launch with this name is probably responsible for a bunch of other dumb choices that sank this company before it started. I suspect that decision-making-process is something like “no one knows how to tell the billionaires no”, but who knows.
Excellent post. Going to re-read it later.
Also, might be a trivial point, but Quibi is possibly the dumbest brand name I’ve heard in a long time. It means nothing, it’s hard to know how to pronounce or spell it, and it reminds me of “quibble”, which hardly seems like a good brand association.
In my view, the decision-making apparatus that allowed a multi-BILLION-dollar startup to launch with this name is probably responsible for a bunch of other dumb choices that sank this company before it started. I suspect that decision-making-process is something like “no one knows how to tell the billionaires no”, but who knows.
That sounds exactly right to me... so much fun stuff to dig into with them!