May 7, 2020Liked by Packy McCormick

Excellent post. Going to re-read it later.

Also, might be a trivial point, but Quibi is possibly the dumbest brand name I’ve heard in a long time. It means nothing, it’s hard to know how to pronounce or spell it, and it reminds me of “quibble”, which hardly seems like a good brand association.

In my view, the decision-making apparatus that allowed a multi-BILLION-dollar startup to launch with this name is probably responsible for a bunch of other dumb choices that sank this company before it started. I suspect that decision-making-process is something like “no one knows how to tell the billionaires no”, but who knows.

Expand full comment