34 Comments
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Molly O’Shea's avatar

Banger alert.

Chris Harvey's avatar

Really great distillation of one of life's biggest themes - "Don't aim to be the best, be the only."

This essay belongs under lock and key in the Antimemetics Division.

Packy McCormick's avatar

"This essay belongs under lock and key in the Antimemetics Division" is perfect.

Tom White's avatar

In a world where everything becomes smooth because of the unrelenting weight of incessant slop, sharp corners and spiky attributes stand out. They puncture the persistent malaise and that slop inflames and indicate signal as opposed to noise.

"Be yourself" is probably the best advice in this brave new world. David Foster Wallace comes to mind:

“What the really great artists do is they're entirely themselves. They're entirely themselves, they've got their own vision, they have their own way of fracturing reality, and if it's authentic and true, you will feel it in your nerve endings.”

Packy McCormick's avatar

That quote is so good. Mad at myself for not including it now!

Tom White's avatar

RIP to the true GOAT.

Sehaj Pasricha's avatar

beautiful

Matt Schulte's avatar

sending my peacock suit to the cleaners as we speak.

Brian K's avatar

Great piece - found you from the a16z article but subscribed after reading this.

Dylan Hattem's avatar

B R A V O

Masterpiece

Alejandro Navia's avatar

“create something unique and true to you, something that only you have earned. Something different”

Straight shot to the heart

Dispersion Limits's avatar

Awesome post - just updated my profile picture to the SANS institute near Oxford. This is what it means to be a deep tech scientist! 🧬👩‍💻👩‍🔬

Philipp Götza's avatar

I love the underlying message.

At some point when reading, however, a thought popped up in my head. Yes, there are beautiful real-life feats that cannot be copied literally.

That said, almost anything that is real, visceral, and impressive, can be copied digitally. Because of AI advancements, especially the older less digital-native generations are already struggling with spotting AI copies. It will only get harder from now.

I saw those incredible wooden figures made by a guy with a chainsaw. He became popular through that on socials. With AI, multiple accounts like that popped up out of nowhere, making the profession a red ocean.

Of course, it's only a digital and not a real copy of the art. Still, I find it hard to see a way when reach is mostly online to make the reality of your craft (as an example) pay the bills long-term.

Not sure where I'm going here, woke up at 5am and wanted to use the time well (like reading a great article). Looking forward to a potential reply!

Jay Drain Jr.'s avatar

one of your best

Packy McCormick's avatar

Thanks man, I appreciate it

Josh Clemans's avatar

Great stuff

Justin's avatar

Thank you for this timely piece as copy paste for almost everything is here

Packy McCormick's avatar

Thanks for reading it

Justin's avatar

I restacked your piece w a quick drawing in honor of your own effective visuals

Justin's avatar

Trends tell you what to potentially avoid (stylistically in the case of brand) and forces you to look in the mirror

Justin Pryor's avatar

I understand the CTA is much bigger than a website design change, but this post did prompt me to change my website design, and I went from feeling so-so to loving it. Thank you for inspiring differentiation! 🫡

Sudhir Trivedi's avatar

Packy

very timely essay.Age of AI is going to make differentiation much more challenging.You are right that it does not necessarily have to be expensive idea as "PUB PODCAST" but creative none the less.

Excellent writing.

Kudos!

Packy McCormick's avatar

Thank you! Hope you and the family are well.

Haley Bryant's avatar

I hope you’ll continue to add examples under this thesis. Great read.

Packy McCormick's avatar

Good call, and thank you!