Loved the section about marketing and the comparison with Nike and Redbull. The aspirational advertising can be a substantial differentiator for CAC - instead of selling a product, Capital makes the founders sell themselves- which already know about the business thanks to its origins
Packy - still not clear how capital is materially different from AL. You alluded to it in note but clear distinction hasn't come across. AL is in fact great for early stage founders - esp with RUVs/cap table product - they will try and catch them from the start.
Is ability to raise using crypto the only real differentiator outside taste?
Loved the section about marketing and the comparison with Nike and Redbull. The aspirational advertising can be a substantial differentiator for CAC - instead of selling a product, Capital makes the founders sell themselves- which already know about the business thanks to its origins
Packy - still not clear how capital is materially different from AL. You alluded to it in note but clear distinction hasn't come across. AL is in fact great for early stage founders - esp with RUVs/cap table product - they will try and catch them from the start.
Is ability to raise using crypto the only real differentiator outside taste?
Great article.
Amazing execution. Taste followed by a world-class product is hard to pull off. Looks like they did it 👏🏼