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Jeff Wilson's avatar

Packy, this is an incredible piece that I immediately shared with our entire team and it's spurned a few hours of conversation about how we are organizing our company's mission, values and even roadmap. We follow first principles of physics at Jupe (e.g. physics does not say that housing can not be off grid so all housing that we build at Jupe will be offgrid, forever). Our long vision is to jailbreak housing from constraints of access and place (and then create communities) and we're seeing a mass entropic force, accelerated by COVID, which is the move from office to WFH. I've seen numbers consistently around a 20% jump in the number of permanent WFH employees, even once a vaccine is widely available. This, by effect, will increase the entropy in the places that the top talent concentrates (big cities). It seems to me like going to Mountain View every day is a reverse entropic function bringing people back together, where WFH promotes entropy. So, we're talking about wrangling atoms and personalities and work all at once. What are your thoughts on COVID/WFH growth and if this is/is not an entropic phenomenon and if it's possible to be wrangled. Thank you again for the insightful piece. Jeff.

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Craabit's avatar

Entropy Theory – It's a mindset to look at business this way and I have had discussions in the past where I was schooled that business has nothing to do with....well....The Second Law of Thermodynamics.

I was excited to read that this perspective also exists elsewhere. I captured my thoughts a couple of years ago in this blog post: https://medium.com/@craabit/why-your-business-is-depressed-fdb25af7a4dd

But obviously not nearly as detailed and thought-out as your piece. I also used the thought as the theoretical foundation to further explore..ahem...the practice of creating reality. Which might not have helped either to add credibility to the idea of "business entropy" in discussions with more mainstream thinkers.

In any case, really great read and I'm looking forward to more of this!

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